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Q   Hey, I was looking into mineral make-up.  Can you tell me what the difference is between mineral make up and regular?  

Let's start with why mineral makeup was invented.

Mineral makeup was created for women who want a cosmetic that has no unnatural ingredients.

If you read the labels on traditional cosmetics, you'll find long chemical-type names that really are chemicals!  Our skin is the largest organ of our body, and it absorbs anything we put on it.  This means that when you rub on some lotion, whatever ingredients are in that lotion will absorb into the skin, and possibly sink deeply into our tissues and organs.  With the prevalence of cancer and other diseases, many women are examining much more closely what it is that they put in and on their bodies.

That said, mineral makeup itself is made up of (yes, you guessed it!) minerals.  These minerals are actually finely ground rocks -- so finely ground that the makeup appears to be a very light powder, almost a dust.  One wonderful advantage to mineral makeup is that it is a very lightweight cosmetic.  Many women say that they can't feel the makeup when they're wearing it, it's that light!

Another advantage to mineral makeup is that it doesn't absorb into the skin.  Remember reading earlier that the minerals are finely ground rocks?   Picture a stone in your hand - it just sits there, right?  It doesn't absorb into your hand.  The same is true of mineral makeup.  When you apply the finely ground (rocks) minerals, they don't sink into your skin.  Instead, the minerals rest on top of your skin.   This light layer of minerals is also beneficial to your skin because it provides a barrier, a protective layer for your face against environmental elements.  Because the mineral makeup foundation is made up primarily of titanium dioxide and zinc oxide (remember the lifeguards at your local swimming pool wearing zinc oxide on their noses?), mineral makeup provides a sunblock protection of SPF 15.  This sunblock protection isn't added to the minerals -- it's actually a valuable characteristic of the minerals used in mineral makeup.

All mineral makeup is not the same.  Since mineral makeup has become popular, many commercial makeup lines have introduced their own version of mineral makeup.  In many cases, this is conventional makeup with all of its conventional chemical additives plus a small amount of minerals thrown in.  Mineral makeup is not the same as makeup that has minerals in  it!  When in doubt, check the labels.  If you can't find a label, it's probably because the manufacturer doesn't want you to know what the ingredients are.

Mineral makeup has many converts for several reasons.  Many women who have experienced allergic reactions to traditional cosmetics are finding that they can wear and enjoy mineral makeup.  (I am one of those women.  Traditional makeup made my skin breakout and my eyes water, even for days after I took off the makeup!)

Others love the simplicity of mineral makeup.  It is quick and easy to apply, and easy to wear.   Many women say they can "put on their face" in 5 minutes!  Some women have told me that they noticed an improvement in their skin since wearing mineral makeup.  Still other women love the SPF 15 sun protection.



Q   Why can't I purchase Naked Minerals in stores?

Naked Minerals is not available in stores because it is a special cosmetic product.  If you bought Naked Minerals at your local Wal Mart store, you probably wouldn't realize just how special our mineral makeup is -- it would just be one other item on the shelf, mixed in with all the other cosmetics.  Women who tend to buy at the local discount store also tend to buy what is most inexpensive -- not necessarily what's most beneficial, healthful and beautiful.  And it's not their fault -- because how can Naked Minerals stand out from the crowd if it's swallowed up by sheer numbers?

Another reason is that many women aren't sure how to use or apply mineral makeup.  Since you're able to speak with a live Naked Minerals representative, you can learn how to apply the minerals  You can learn what works best for those little blemishes or tiny lines women want to hide -- the little tricks to use each product to best advantage.  With Naked Minerals, you get special attention from your rep (me!), so you can ask any questions you'd like, and get real answers.  With Cover Girl, you can call the company, sit on hold and then hope you get someone (who's not in India!) to answer your questions, right?
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